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Furlan Marri Mr. Grey mechaquartz chronograph (retired)
Furlan Marri Mr. Grey mechaquartz chronograph (retired) · Photo: Furlan Marri
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Furlan Marri watches, model by model

Furlan Marri sells on three tiers, a $725 Seiko mecaquartz chronograph, a $1,550 La Joux-Perret automatic and a $3,100 Swiss-made hand-wound, and its site now shows all of them to US buyers in dollars. On 19 September 2026 both Disco Volante colours in the data and the Mr. Grey were marked retired, and the one Disco Volante in stock was a diamond-set version at CHF 3,500.

Checked 20 September 2026 · list prices on the maker's site that day unless marked street

Furlan Marri is a Geneva brand, founded in 2021 by the industrial designer Andrea Furlan and the collector and artist Hamad Al Marri, and it won the GPHG's Horological Revelation prize that same year. It sells direct from its site and a showroom on the Rue du Nant, with a find-a-retailer service for authorised partners, and gives a 24-month warranty. Its own story page is plain about where the watches come from: most components from Hong Kong and Japan, straps from Italy and France, logistics hubs in Switzerland, Hong Kong and the USA, and only the Disco Volante line is Swiss Made, with its bridges hand-finished in Geneva.

Three things the spec sheets settle. Every model is 316L steel with a 20 mm lug tapering to 16 mm, a sapphire crystal with AR, and 50 m of water resistance; nothing here is for swimming. The cases are 38 mm on the chronographs and the Disco Volante and 37.5 mm on the Cornes de Vache, and every model that publishes a lug-to-lug gives 46 mm (the Disco Volante pages do not). The movement is the price: a Seiko VK64 mecaquartz at $725, a La Joux-Perret G100 automatic with 68 hours at $1,550, a Peseux 7001 hand-wound at $3,100. The Disco Volante has never been automatic. The line is hand-wound, and any listing that says otherwise is describing a watch the brand does not make.

The dollar figures are what the maker's site shows a US buyer; the base currency is Swiss francs excluding tax, CHF 585 for the mecaquartz, CHF 1,250 for a Cornes de Vache and CHF 2,500 for a Disco Volante. Stock on the check date: the Salmon Sector out of stock with a restock stated as early November, the Blue and White Sector at 'only a few left', and the Mr. Grey, Disco Celeste and Disco Havana marked retired with their prices still on the page. The retired rows stay in the table because their pages still exist and people still search for them.

Founded2021
BasedGeneva, Switzerland (Rue du Nant 25; showroom)
AssembledComponents mostly from Hong Kong and Japan, straps from Italy/France; Swiss-made references (Disco Volante) handled in Switzerland with hand-finished bridges in Geneva; logistics hubs Switzerland, Hong Kong, USA (our-story page)
MovementsSeiko VK64 mecaquartz chronograph, La Joux-Perret G100 automatic (Swiss Made, La Chaux-de-Fonds), Peseux 7001 hand-wound (Disco Volante)
SoldDirect (web + Geneva showroom) with a 'find a retailer' service for authorised partners
Warranty24-month international warranty against manufacturing and mechanical defects

Every current model, side by side

WatchMovementCaseLug to lugThickWRPrice
Furlan Marri Mr. Grey mechaquartz chronograph (retired)mecaquartz38 mm46 mm11.5 mm50 m$570
Furlan Marri Mechaquartz 'Rosso Grigio' (1085-A)mecaquartz38 mm46 mm12 mm50 m$725
Furlan Marri Mechaquartz 'Sabbia Rosa'mecaquartz38 mm46 mm12 mm50 m$725
Furlan Marri Cornes de Vache 'Blue Sector'automatic37.5 mm46 mm10.5 mm50 m$1,550
Furlan Marri Cornes de Vache 'Salmon Sector' (2154-A)automatic37.5 mm46 mm10.5 mm50 m$1,550
Furlan Marri Cornes de Vache 'White Sector' (2161-A)automatic37.5 mm46 mm10.5 mm50 m$1,550
Furlan Marri Disco Volante 'Disco Celeste' (retired)hand-wound38 mm8.95 mm50 m$3,100
Furlan Marri Disco Volante (Disco Havana) hand-woundhand-wound38 mm8.95 mm50 m$3,100

Read the table by movement, since the three tiers do not overlap in price. The mecaquartz rows, retired and current, are the same 38 mm case on a Seiko VK64: battery timekeeping and a mechanical chronograph module, so the pushers snap back. The three Cornes de Vache rows are one watch in three dials on the La Joux-Perret G100, and the choice between them is stock and colour. The two Disco Volante rows are retired, and they are the only Swiss-made Furlan Marris; the current Disco Onyx Diamonds at CHF 3,500 is not in the data.

Furlan Marri Mr. Grey mechaquartz chronograph (retired)
Photo: Furlan Marri

Ø38 mm · mecaquartz · 50 m · $570 · Retired · price still shown

Furlan Marri Mr. Grey mechaquartz chronograph (retired)

11.5 mm thick
38 × 46 mm · ref 40 × 47
MovementSeiko VK64 mecaquartz
Case38 mm
Lug to lug46 mm
Thickness11.5 mm
Lug width20 mm
Water resistance50 m
Crystalsapphire, AR and anti-fingerprint
Case material316L stainless steel
Price$570 (US price on the maker's site)

The retired mecaquartz, kept in the table because its page still shows a price: $570 to US buyers, CHF 460 excluding tax, marked Retired on 20 September 2026. Reference 1041-A, a Seiko VK64 in a 38 mm steel case, 46 mm lug-to-lug, 11.5 mm thick, 50 m, sapphire with AR and anti-fingerprint coatings. The current equivalent is the Rosso Grigio at $725, the same case and movement with a different dial and 0.5 mm more on the sheet, so the $155 is the gap between the old list and the new. Dan Henry's 1964 Gran Turismo is $310 on a VK63 at 38 mm and 44.7 mm, if the retired price was the attraction.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Mechaquartz 'Rosso Grigio' (1085-A)
Photo: Furlan Marri

Ø38 mm · mecaquartz · 50 m · $725 · Entry tier · mecaquartz

Furlan Marri Mechaquartz 'Rosso Grigio' (1085-A)

12 mm thick
38 × 46 mm · ref 40 × 47
MovementSeiko VK64 mecaquartz chronograph
Case38 mm
Lug to lug46 mm
Thickness12 mm
Lug width20 mm
Water resistance50 m
CrystalSapphire, AR and anti-fingerprint
BezelFixed
LumeNot stated
Case material316L steel, tasti tondi pushers
Price$725 (US price on the maker's site)

The entry tier, and the watch to buy if the case is the point: 38 mm, 46 mm lug-to-lug, 12 mm thick with the crystal, 50 m, 316L with round tasti tondi pushers, on a Seiko VK64 mecaquartz, so battery timekeeping under a mechanical chronograph module. $725 to US buyers, CHF 585 excluding tax at home; Ardesia Blu, Nero Sabbia and Castagna are the same price. Against the Cornes de Vache at $1,550 the $825 buys a Swiss automatic in a case 0.5 mm smaller and 1.5 mm thinner. A Vaer RS1 is $279 on a VK63; a Unimatic U3-AEG is $840 on the same VK64 at 40 mm and 51 mm.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Mechaquartz 'Sabbia Rosa'
Photo: Furlan Marri

Ø38 mm · mecaquartz · 50 m · $725 · Rose gold PVD · same price

Furlan Marri Mechaquartz 'Sabbia Rosa'

12 mm thick
38 × 46 mm · ref 40 × 47
MovementSeiko VK64 mecaquartz chronograph
Case38 mm
Lug to lug46 mm
Thickness12 mm
Lug width20 mm
Water resistance50 m
CrystalSapphire, AR and anti-fingerprint
BezelFixed
LumeNot stated
Case material316L steel, 4N rose gold PVD
Price$725 (US price on the maker's site)

The same chronograph in 4N rose gold PVD at the same $725: 38 mm, 46 mm lug-to-lug, 12 mm thick and 11.5 mm without the crystal, 50 m, VK64, a decagonal screwed caseback, beige and brown leather on 20/16 mm quick-release. The PVD adds nothing to the price, which is not usual, and it is the only gold-toned case in the range. At 12 mm the mecaquartz cases are 1.5 mm thicker than a Cornes de Vache and 3.05 mm thicker than a Disco Volante. Brew's Super Metric is $475 on a VK68 at 36 mm if 38 mm is too much. Buy this for the colour; the movement is the same Seiko throughout.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Cornes de Vache 'Blue Sector'
Photo: Furlan Marri

Ø37.5 mm · automatic · 50 m · $1,550 · Swiss automatic · few left

Furlan Marri Cornes de Vache 'Blue Sector'

10.5 mm thick
37.5 × 46 mm · ref 40 × 47
MovementLa Joux-Perret G100 automatic, 68h
Case37.5 mm
Lug to lug46 mm
Thickness10.5 mm
Lug width20 mm
Water resistance50 m
CrystalSapphire front and back, AR
BezelFixed
LumeNot stated
Case material316L steel
Price$1,550 (US price on the maker's site)

The first Swiss automatic in the range at $1,550, and 'only a few left' on the check date: a La Joux-Perret G100 with 68 hours, 37.5 mm, 46 mm lug-to-lug, 10.5 mm thick, 50 m, sapphire front and back, on sand and light blue leather. CHF 1,250 excluding tax, and 1.5 mm thinner than the mecaquartz chronographs on the same 46 mm footprint. At the money a Baltic Prismic is $1,207.50 on a Peseux 7001 at 36 mm and a Christopher Ward Twelve 38 is $1,495 on a Sellita SW200-1 with 100 m; the Furlan Marri's answer is the G100's 68 hours and the sector dial. Fears puts the same G100 in the Brunswick 40 at $3,500.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Cornes de Vache 'Salmon Sector' (2154-A)
Photo: Furlan Marri

Ø37.5 mm · automatic · 50 m · $1,550

Furlan Marri Cornes de Vache 'Salmon Sector' (2154-A)

10.5 mm thick
37.5 × 46 mm · ref 40 × 47
MovementLa Joux-Perret G100 automatic, 68h
Case37.5 mm
Lug to lug46 mm
Thickness10.5 mm
Lug width20 mm
Water resistance50 m
CrystalSapphire front and back, AR
BezelFixed
LumeNot stated
Case material316L steel
Price$1,550 (US price on the maker's site)

The same watch with a salmon sector dial, gunmetal PVD indexes and hands, and green Italian and black French straps: $1,550, G100, 37.5 mm, 46 mm, 10.5 mm, 50 m. Out of stock on 19 September 2026 with the restock stated as 'early November'. Nothing separates it from the Blue Sector but the dial and the metal on the hands, so it is a colour choice, and on the check date the Blue could be bought and the Salmon could not. Serica's 1174 Parade at $1,760 is the 35 mm alternative at 8.2 mm on a COSC Soprod, $210 more and 2.3 mm thinner; the Furlan Marri is the larger dial and the longer reserve.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Cornes de Vache 'White Sector' (2161-A)
Photo: Furlan Marri

Ø37.5 mm · automatic · 50 m · $1,550

Furlan Marri Cornes de Vache 'White Sector' (2161-A)

10.5 mm thick
37.5 × 46 mm · ref 40 × 47
MovementLa Joux-Perret G100 automatic, 68h, 24 jewels
Case37.5 mm
Lug to lug46 mm
Thickness10.5 mm
Lug width20 mm
Water resistance50 m
CrystalSapphire front and back, AR and anti-fingerprint
BezelFixed
LumeNot stated
Case material316L steel, perlage/mirror/satin finishes, cornes-de-vache lugs
Price$1,550 (US price on the maker's site)

The third Cornes de Vache at $1,550, with blued steel hands and applied Breguet indexes on a white sector dial, two leather straps in blue and black on 20/16 mm quick-release, and the same G100 at 24 jewels and 68 hours: 37.5 mm, 46 mm, 10.5 mm, 50 m, sapphire with AR and anti-fingerprint coatings front and back. 'Only a few left' on the check date. It is the one to pick over the Blue if the hands matter, since blued steel is a finish neither sibling has. Farer's Solander Lissom is $1,295 at 38 mm and 7.95 mm on a La Joux-Perret D100 hand-wound, 2.55 mm thinner and $255 less; the Furlan Marri is the automatic.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Disco Volante 'Disco Celeste' (retired)
Photo: Furlan Marri

Ø38 mm · hand wound · 50 m · $3,100 · Swiss Made · hand-wound · retired

Furlan Marri Disco Volante 'Disco Celeste' (retired)

MovementPeseux 7001 hand-wound, 42h, 24 jewels
Case38 mm
Lug to lug
Thickness8.95 mm
Lug width20 mm
Water resistance50 m
CrystalSapphire front and back, AR
BezelFixed
LumeBGW9 Super-LumiNova on dial inserts and hands
Case material316L steel, satin and mirror
Price$3,100 (US price on the maker's site)

The Swiss-made tier, retired at $3,100, CHF 2,500 excluding tax: a Peseux 7001 hand-wound with 42 hours and 24 jewels, bridges hand-finished in Geneva, in a 38 mm case 8.95 mm thick with the crystal and 8.10 mm without, 50 m, sapphire front and back, BGW9 Super-LumiNova on the dial inserts and hands, sold with blue and white leather and a steel mesh bracelet. The page publishes no lug-to-lug. On the check date the only Disco Volante in stock was the Disco Onyx Diamonds at CHF 3,500. Seiko's King Seiko SJE109 is the same $3,100 at 39.4 mm and 9.9 mm on an automatic; Zelos's Comet 39 Meteorite is $2,099 on the same Peseux 7001 at 9.4 mm.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Furlan Marri Disco Volante (Disco Havana) hand-wound
Photo: Furlan Marri

Ø38 mm · hand wound · 50 m · $3,100

Furlan Marri Disco Volante (Disco Havana) hand-wound

MovementPeseux 7001 hand-wound
Case38 mm
Lug to lug
Thickness8.95 mm
Lug width20 mm
Water resistance50 m
Crystalsapphire front and back, AR and anti-fingerprint
Case material316L stainless steel
Price$3,100 (US price on the maker's site)

The second retired Disco Volante at $3,100: the same Peseux 7001 in the same 38 mm case, 8.95 mm with the glass and 8.10 mm without, 50 m, 20 mm lug, sapphire front and back with AR and anti-fingerprint coatings. The page showed CHF 2,500 excluding tax and Retired on 20 September 2026. Against the Disco Celeste the sheet differs only in the dial and the strap set; movement and price are identical. These two rows are the whole of the Swiss-made Furlan Marri, and both are gone. NOMOS puts an in-house hand-wound in the Tangente 35 at $2,330 and 6.2 mm; Baltic's Prismic is $1,207.50 on the same 7001 at 36 mm.

See it at Furlan Marri

Spec sheet: furlanmarri.com, checked 19 September 2026. Furlan Marri brand page.

Who it is for

Furlan Marri is for the buyer who wants a 1940s chronograph or sector-dial shape at 37.5 to 38 mm and 46 mm lug-to-lug, which is short enough for a 6.5 inch wrist and small enough to look dressed on a 7.5 inch one, and who is content that the components come from Hong Kong and Japan below the Disco Volante. Look elsewhere if you want a mechanical chronograph under $1,000, since Studio Underd0g's 01Series is $800 on a Seagull hand-wound and the Furlan Marri at that money is quartz; if you want something Swiss Made this month, since both Disco Volantes are retired and the in-stock one is CHF 3,500 with diamonds; or if you want to swim, since 50 m is the rating across the range and a Vaer D4 gives 200 m for $429.

Where it sits against the field

At $725 the mecaquartz sits above every other Seiko VK chronograph in this data: Vaer's RS1 at $279, Dan Henry's 1964 at $310, Brew's Super Metric at $475, Charlie Paris's GR at $645 with 100 m, and below Unimatic's U3-AEG at $840. What the Furlan Marri charges for is the case work and the dial, and the sheet does not measure either. At $1,550 the Cornes de Vache meets Baltic's Prismic at $1,207.50, Farer's Solander Lissom at $1,295, Christopher Ward's Twelve 38 at $1,495, Serica's 1174 at $1,760 and Monta's Noble 38.5 at $1,895; it is the only one of those on a La Joux-Perret G100, and the only one with 68 hours. At $3,100 the retired Disco Volante was priced level with the King Seiko SJE109 and above Zelos's Comet 39 on the same Peseux 7001 at $2,099; the Geneva-finished bridges were the difference, and they are no longer for sale.

Questions people ask

Where are Furlan Marri watches made?

Geneva is the address; the parts are not. The brand's story page says most components come from Hong Kong and Japan, straps from Italy and France, with logistics hubs in Switzerland, Hong Kong and the USA. Only the Disco Volante line is Swiss Made, with bridges hand-finished in Geneva, and both Disco Volante references in the data were retired on 19 September 2026.

Is the Furlan Marri Disco Volante automatic?

No, and it never has been. Every Disco Volante runs a Peseux 7001 hand-wound with 42 hours and 24 jewels in a 38 mm case 8.95 mm thick. The automatic in the range is the Cornes de Vache on a La Joux-Perret G100 at $1,550; the chronographs are Seiko VK64 mecaquartz at $725. A listing describing an automatic Disco Volante is describing a watch the brand does not make.

What is the difference between the Furlan Marri Mr. Grey and the Rosso Grigio?

The dial, the status and $155. Both are 38 mm, 46 mm lug-to-lug, 50 m, sapphire, on a Seiko VK64 mecaquartz chronograph. The Mr. Grey (1041-A) is marked Retired at $570, CHF 460 excluding tax; the Rosso Grigio (1085-A) is current at $725, CHF 585, listed at 12 mm thick to the Mr. Grey's 11.5 mm. Ardesia Blu, Nero Sabbia and Castagna are the same price as the Rosso Grigio.

Where this brand is mentioned