Farer's 12 current lines run from $1,165 to $2,095 on its US storefront, every one Swiss Made on a Sellita or La Joux-Perret movement. The thing to know this season is stock: 7 of the 12 were sold out, out of stock or on pre-order on the day they were checked.
Checked 19 September 2026 · list prices on the maker's site that day unless marked street
Farer is a London brand, founded in 2015, that designs in London and has the watches made in Switzerland; the product pages carry Swiss Made and the brand's own story page says handmade there. It sells direct from farer.com and through a short retailer list (Time+Tide in London, James Porter & Son in Glasgow, Abt Saat in Istanbul and two online stores), with a 5-year guarantee. It prices in sterling and runs a separate US storefront, usd.farer.com, with its own dollar prices; those are set by Farer, not converted, and a US buyer pays the dollar figure shown there. Every dollar price on this page is from that storefront on 19 September 2026, with the sterling price alongside. The one exception is the Cuprum Integra, which showed no US price at check and is listed at £1,450 only, so a US buyer wanting one is buying in pounds.
The spec sheets settle three things. Every model has a sapphire crystal, and 10 of the 12 list an exhibition back; the Barnwell and Solander pages do not. Lug width is 20 mm on 10 lines, 18 mm on the 35 mm Marsden, and the Cuprum has an integrated 24 mm bracelet. Water resistance runs in four tiers: 50 m on the three hand-wound dress pieces (Marsden, Solander, Stratton), 100 m on the Resolute, Barnwell, Lander, Roché, Thorne, Libre and Cuprum, 200 m on the Nevada and 300 m on the Endeavour. Every movement is Swiss: Sellita calibres in Elaboré or Top Grade finish, and La Joux-Perret's G101 automatic (Resolute, Endeavour) and D100 hand-wound (Solander) in soignée grade.
Farer builds in small runs, and the runs sell through. The Libre is 100 units in total, the Stratton 150 with 75 in the first batch. On the check date the Cuprum, Endeavour, Roché and Solander were sold out, the Lander was listed as returning in spring 2027, the Stratton as returning in late 2026, and the Thorne was on pre-order to ship 14 October 2026. Each line also carries sibling dials at the same price (Curtis and Hewlett beside the Barnwell, Alert, Venture and Aurora beside the Resolute, and so on), and the table shows one representative per line. The 5 lines that carried no stock notice at check were the Marsden, Resolute, Barnwell, Nevada and Libre, and those are the 5 to shop from if the watch is wanted before the year is out.
Founded2015
BasedLondon, United Kingdom
AssembledDesigned in London, 'handmade, without compromise in Switzerland' per the brand; product pages say Swiss Made. Third-party reporting names Roventa-Henex, Tavannes/Bienne (not on the brand's own pages).
MovementsSellita SW330-2 Top Grade (GMT), Sellita SW331-2 Elaboré (world timer), Sellita SW300-1 Elaboré / Top Grade, Sellita SW288-1 M Elaboré hand-wound (moonphase), Sellita SW510M b hand-wound chronograph, Sellita SW210-1 b hand-wound, La Joux-Perret G101 automatic, La Joux-Perret D100 hand-wound
Price range$1,165–$2,095
SoldDirect plus a short hand-picked retailer list (Time+Tide London, James Porter & Son Glasgow, Abt Saat Istanbul, two online stores)
Warranty5-year / 60-month movement guarantee (product pages say '5 Year Guarantee'; story page says 'movement guarantee')
Read the table by movement. Four lines are hand-wound: the Marsden (Sellita SW210-1), the Solander (La Joux-Perret D100), the Stratton (Sellita SW288-1 M moonphase) and the Libre (Sellita SW510M chronograph). Four are three-hand automatics: the Resolute and Endeavour on the La Joux-Perret G101, the Barnwell and Cuprum on the Sellita SW300-1. Two are GMTs on the Sellita SW330-2 (Lander, Nevada) and two are world timers on the SW331-2 (Roché, Thorne). The Cuprum sits first because it has no US price to sort by; in sterling it falls between the Lander and the Roché.
CrystalCurved sapphire, multi-layer inner AR; exhibition back
BezelFixed
LumeGrade X2 Super-LumiNova
Case material316L stainless steel
Price£1,450 on the maker's site (no US price shown)
The integrated-bracelet Farer, and the one a US buyer cannot price in dollars: £1,450, no US figure at check, and sold out besides. 38.5 mm, 42 mm lug to lug, 10.3 mm thick, 100 m, Sellita SW300-1 in Top Grade finish, on a 24 mm steel bracelet with a rubber strap in the box. The Eastern Arabic and Tenebris editions list at £1,495 (the former at $1,695 in the US), the Viridis and Perlarum stone dials at £1,550. The alternative on the same movement is the Barnwell at $1,525, a grade lower, 1.5 mm larger and 1 mm longer lug to lug. The trade is availability: the Barnwell can be ordered, and this cannot.
Ø35 mm · hand wound · 50 m · $1,165 · Cheapest · 35 mm · hand-wound
Farer Marsden 35mm Cushion Case
35 × 38 mm · ref 40 × 47
MovementSellita SW210-1 b Elaboré hand-wound
Case35 mm
Lug to lug38 mm
Thickness10 mm
Lug width18 mm
Water resistance50 m
CrystalDomed sapphire, inner AR; exhibition back
BezelFixed
Case material316L stainless steel
Price$1,165
The cheapest Farer at $1,165 (£1,045) and the smallest, and the one for a wrist that finds 38 mm large. A 35 mm cushion case the brand states at 38 mm lug to lug, 10 mm thick, 18 mm lugs, Sellita SW210-1 hand-wound, 50 m, exhibition back, no lume listed. The Furneaux, Belzoni and Benham Black are the same watch at the same price with different dials. The alternative in the hand-wound dress row is the Solander at $130 more, 3 mm larger in diameter and 2 mm thinner. The trade at $1,165 is 18 mm lugs, which narrow the strap choice, and a 50 m rating.
The Farer to buy at $1,220 (£1,095) if the case is for a shirt cuff rather than a wetsuit. 39 mm, 45 mm lug to lug, 11.8 mm thick, 100 m, boxed sapphire, La Joux-Perret G101 automatic in soignée grade, ceramic numerals with Grade X2 Super-LumiNova; the Alert, Venture and Aurora share the line and the price. The alternative on the same G101 is the Endeavour at $150 more, and that $150 buys titanium, 300 m and a compressor bezel. The trade is 0.7 mm: the Resolute is the thinner watch, and the one rated for a sink rather than the sea.
The thinnest Farer at 7.95 mm, and the lower-priced route to a La Joux-Perret D100 in this data set: $1,295 (£1,150), against Baltic's Prismic Stone at €1,450 on the same calibre. 38 mm, 42.8 mm lug to lug, 50 m, flat sapphire with AR on both faces, soigné grade, Lumicast numerals in Grade X2 Super-LumiNova, which is unusual on a dress watch this thin. Out of stock at check. The alternative in the hand-wound row is the Marsden at $130 less, 3 mm smaller and 2 mm thicker. The trade is that you wind it, keep it out of the water, and wait for the next run.
The diver, and at $1,370 (£1,250) the only Farer rated past 200 m. 41.5 mm grade 2 titanium, 45 mm lug to lug, 12.5 mm thick, 300 m, an internal unidirectional bezel driven by twin compressor crowns, La Joux-Perret G101, a 2.2 mm double-domed sapphire in front and 1.6 mm of sapphire behind, on natural rubber with a titanium buckle. Sold out at check, though the Hecla Hunter Green at the same price was in stock. The alternative on the same movement is the Resolute at $150 less, in steel at 100 m. The trade is the bracelet: titanium, and £245 extra.
Case materialGrade 2 titanium, burnished brown PVD
Price$1,525
The Farer for a wrist under 6.5 inches that wants a 40 mm dial: 43 mm lug to lug is 2 mm shorter than the 39 mm Resolute. Grade 2 titanium with a burnished brown PVD finish, 10.9 mm thick, 100 m, Sellita SW300-1 Elaboré, $1,525 (£1,350), domed sapphire with a five-layer inner AR coat, a fixed coin-edge bezel, on suede or St. Venere leather with a PVD titanium buckle; the Curtis and Hewlett are the same line at the same price. The alternative on the same movement is the Cuprum at £1,450, sold out and unpriced in dollars. The trade is a PVD finish and no exhibition back.
The fixed-bezel GMT at $1,575 (£1,375), and worth the wait only if you want a GMT without a bezel, because the wait is until spring 2027. 39.5 mm, 45 mm lug to lug, 11.3 mm thick, 100 m, boxed sapphire, Sellita SW330-2 Top Grade, with leather, rubber or Milanese chosen at checkout; the Lander IV 36 mm and Lander Kano 36 mm sit at the same price. The alternative for the same $1,575 is the Nevada, the same movement with a rotating 24-hour bezel and 200 m, and it carried no stock notice. The trade for the Nevada is 1.2 mm of thickness.
The GMT to buy at $1,575 (£1,375), because it is the one with the bezel and the one you can order. 40 mm, 44.8 mm lug to lug, 12.5 mm thick (10.75 mm without the crystal, per the brand), 200 m, Sellita SW330-2 Top Grade, a bidirectional 24-click bezel with a sapphire 24-hour insert that reads a third zone, Grade X1 Super-LumiNova; the Nevada Mocha 38 mm, Maze III 40 mm and Crooms III 40 mm share the price. The alternative for the same money is the Lander, 1.2 mm thinner, 100 m, fixed bezel, and gone until spring 2027. The trade is the thickness, and only that.
The world timer to want only for its bezel graphic, since the Thorne is the same watch and could be ordered. 39 mm, 45 mm lug to lug, 11 mm thick, 100 m, Sellita SW331-2 Elaboré, domed sapphire, flat sapphire exhibition back, an internal bidirectional lumed world-time bezel, Grade X1 Super-LumiNova on the dial, $1,775 (£1,550), on St. Venere leather with a Milanese option. Sold out at check. The alternative for the same $1,775 is the Thorne below, on pre-order for 14 October 2026. The trade is an open-ended wait against a sister that ships in October.
CrystalDomed sapphire, inner AR; flat sapphire exhibition back
BezelBidirectional internal 24-city bezel
LumeSuper-LumiNova; Lumicast markers
Case material316L stainless steel
Price$1,775
The world timer you can order: $1,775 (£1,550), on pre-order at check to ship 14 October 2026. 39 mm, 45 mm lug to lug, 11 mm thick, 100 m, Sellita SW331-2 Elaboré, an internal bidirectional 24-city bezel, Lumicast markers, leather or Milanese; the Thorne Gold and Foxe Gold list at £1,600 ($1,850). The alternative for the same money is the Roché, identical to the millimetre and to the dollar, and sold out. The trade is a bezel graphic; not one number moves between the two.
MovementSellita SW288-1 M a Elaboré hand-wound moonphase
Case38.5 mm
Lug to lug43.8 mm
Thickness11.5 mm
Lug width20 mm
Water resistance50 m
CrystalCurved sapphire, multi-layer AR; exhibition back
BezelFixed, brushed chamfer
LumeGrade X2 Super-LumiNova; Lumicast markers
Case material316L stainless steel, gold PVD
Price$2,075
The moonphase at $2,075 (£1,825), and a watch bought for the complication, since the case figures are those of a dress watch: 38.5 mm, 43.8 mm lug to lug, 11.5 mm thick, 50 m. Sellita SW288-1 M hand-wound, curved sapphire, exhibition back, gold PVD over 316L steel, 7 leather strap options on a gold PVD buckle. 150 pieces planned, 75 in the first batch, not numbered; listed as returning in late 2026. The alternative in the hand-wound row is the Marsden, $910 less, 3.5 mm smaller, without the moonphase or the PVD. The trade is 50 m, and a wait until late in the year.
The most expensive Farer at $2,095 (£1,875) and the thickest at 13.4 mm, and the calibre is the reason for both. Sellita SW510M b hand-wound chronograph, Elaboré grade with Top Grade finishing, 38.5 mm, 44 mm lug to lug, 100 m, a bidirectional 24-click bezel with a burgundy ceramic 12-hour insert, BGW9, a seven-layer inner AR coat on the domed sapphire; 100 units in total across the Libre, Gara and Volante. The alternative on the same movement is Baltic's Scalegraph at €1,585, rated to 50 m. The trade for the Farer's premium is 100 m and Swiss Made, on a run of 100 in total.
Farer is for the buyer who wants Swiss Made on a Swiss movement in a case that runs short, and for the wrist under 6.5 inches: the Barnwell is 43 mm lug to lug at 40 mm, the Cuprum 42 mm at 38.5 mm, the Marsden 38 mm at 35 mm, and nothing in the range passes 45 mm lug to lug or 41.5 mm across. Look elsewhere if you want to buy this week, since 7 of the 12 lines were sold out, out of stock or on pre-order at check and Serica's 5303 at $1,850 is the direct comparison for the Endeavour; if you want a bracelet in the box, since only the Cuprum ships on one, the Endeavour's is £245 extra, and Halios's Universa II at $995 comes on its bracelet; or if the budget is under $1,000, since the cheapest Farer is $1,165 and Halios puts a Sellita in a case for less.
Where it sits against the field
In this data set Farer's nearest neighbour is Serica: both are Swiss Made, both sit between roughly $1,100 and $2,100, and Serica answers Farer's Sellita and La Joux-Perret movements with COSC-certified Soprod calibres. The Serica 5303 diving chronometer (39 mm, 46.5 mm lug to lug, 300 m, $1,850) is the direct comparison for the Endeavour ($1,370, 45 mm lug to lug, 300 m), and the Serica 8315 GMT ($2,450) is the comparison for the Lander and Nevada at $1,575; on those two pairs Farer is the cheaper watch by $480 and $875. Baltic overlaps on calibres rather than price: the Prismic Stone runs the Solander's La Joux-Perret D100 at €1,450, the Scalegraph runs the Libre's SW510-M at €1,585, and the Heures du Monde worldtimer (37 mm, Soprod C125, €1,300) undercuts the Roché and Thorne at $1,775. Halios's Universa II at $995 uses the Barnwell's SW300-1 in a 38 mm steel case, assembled in Canada rather than Switzerland.
Questions people ask
Where are Farer watches made?
Switzerland, to a London design: the product pages carry Swiss Made and the brand's story page says the watches are handmade there. Third-party reporting names Roventa-Henex in Tavannes and Bienne as the manufacturer, but that name does not appear on Farer's own pages. Sales are direct from farer.com and usd.farer.com, plus a short retailer list.
Are Farer watches Swiss?
Yes, by the Swiss Made marking on every product page and by the movements. Every current model runs a Swiss calibre: Sellita SW210-1, SW288-1, SW300-1, SW330-2, SW331-2 or SW510M in Elaboré or Top Grade finish, or La Joux-Perret's G101 automatic and D100 hand-wound in soignée grade. Each carries a 5-year guarantee.
Farer Lander vs Nevada: what is the difference?
The bezel and 100 m of water resistance, for the same $1,575 (£1,375) on the same Sellita SW330-2 Top Grade GMT. The Lander IV is 39.5 mm, 45 mm lug to lug, 11.3 mm thick, 100 m, with a fixed polished bezel. The Nevada is 40 mm, 44.8 mm lug to lug, 12.5 mm thick, 200 m, with a bidirectional 24-click sapphire bezel that tracks a third zone.
