Bravur builds three lines to order in Båstad, Sweden, $1,195 to $2,550, each on a Sellita and each shipped in 2 weeks. None of the three publishes a thickness, which is the one figure a buyer paying $2,550 for an automatic chronograph would want first.
Checked 20 September 2026 · list prices on the maker's site that day unless marked street
Bravur was founded in Stockholm in 2011 by Magnus Äppelryd and Johan Sahlin, two industrial designers and former cycling rivals, and now works from Båstad. The production page puts it plainly: each watch is hand-built to order in the Båstad workshop, one at a time, and the BW003's case is cut from Swedish Sandvik steel. Nothing is held in stock; a build takes 2 weeks. It sells direct through bravurwatches.com and bravur.com and through Time Workshop and Windup Watch Shop, and the warranty is 2 years. The bravur.se domain is parked, which is worth knowing before you type it.
Three things the spec sheets settle. Every current model has a domed sapphire with inner AR. Lug width is 18 mm on the Team Heritage and the Grand Tour and 20 mm on the BW003, so two of the three take a narrower strap than most of this site. Water resistance is 100 m on the two sport lines and 50 m on the dress BW003. The movement ladder is Sellita from bottom to top: SW200 no-date in the Team Heritage, SW300-1 in the BW003, SW511b automatic chronograph in the Grand Tour.
What the sheets do not settle is thickness, on any model, and lug-to-lug on the BW003. A fourth line, the LGB II, is listed at $2,590 with a black case; the fetched page showed a price and a warranty and nothing else, so it stays out of the table until the brand publishes a sheet.
Founded2011
BasedBåstad, Sweden (workshop); founded in Stockholm by Magnus Äppelryd and Johan Sahlin
Assembled'Each watch is hand-built to order in our Båstad workshop, one at a time' (production page); BW003 case in Swedish Sandvik steel
Read the table by movement, since the case follows it: a 37 mm three-hander on the SW200, a 39 mm dress watch on the SW300-1, a 38.2 mm chronograph on the SW511b. All three are built to the same order and the same 2 week lead time; the difference between $1,195 and $2,550 is the calibre and the complication, not the workshop.
Ø37 mm · automatic · 100 m · $1,195 · Cheapest · no-date · 37 mm
Bravur Team Heritage STR
37 × 44.6 mm · ref 40 × 47
MovementSellita SW200 automatic, 26 jewels, 41h, no date
Case37 mm
Lug to lug44.6 mm
Thickness—
Lug width18 mm
Water resistance100 m
CrystalDomed sapphire, inner AR
BezelFixed
LumeSuper-LumiNova BGW9 at 3/6/9/12
Case material316L steel, screw-down crown; black PVD option
Price$1,195
The Bravur to start with at $1,195: 37 mm, 44.6 mm lug-to-lug, 100 m, screw-down crown, Sellita SW200 with 41 h and no date, BGW9 lume at 3, 6, 9 and 12, on FKM rubber, perforated leather or a Milanese, with a black PVD option. The REN, PEU and MER variants are the same price. Thickness is not published. Christopher Ward's C65 Dune in 38 mm is £970 at 11.7 mm and 43.6 mm lug-to-lug with 150 m; Serica's 7505 is $1,290 at 35 mm, 41.5 mm and 9.6 mm with a COSC certificate. The Bravur gives a Swedish build and an 18 mm lug, and the lug is the thing to check before ordering.
Ø39 mm · automatic · 50 m · $1,350 · Sandvik steel · dress
Bravur BW003 (black dial)
MovementSellita SW300-1 automatic, 25 jewels, 42h
Case39 mm
Lug to lug—
Thickness—
Lug width20 mm
Water resistance50 m
CrystalDomed sapphire, inner AR
BezelFixed
LumeLuminova C1 indices, Super-LumiNova C1 hand tips
Case materialSandvik stainless steel (Swedish)
Price$1,350
The dress watch at $1,350, built on order in 2 weeks: 39 mm, 20 mm lug, 50 m, Sellita SW300-1 with 42 h and 25 jewels, domed sapphire, a case in Swedish Sandvik steel with a steel or sapphire back, on vegetable-tanned leather. Silver and bottle green dials are also listed. Neither lug-to-lug nor thickness is published, and for a dress watch thickness is the number that decides a cuff. Farer's Solander Lissom is $1,295 at 38 mm, 42.8 mm and 7.95 mm on a hand-wound La Joux-Perret; Furlan Marri's Cornes de Vache is CHF 1,250 at 10.5 mm. The BW003's case is the argument, and the $155 over the Team Heritage buys the SW300-1, a step up Sellita's range.
The cycling chronograph at $2,550: 38.2 mm, 46.3 mm lug-to-lug, 18 mm lug, 100 m, Sellita SW511b automatic chronograph with 62 h, matte black PVD over 316L, sapphire front and back, on rubber, leather or an integrated bracelet. The Grand Tour IV and Sprinter are $2,550 to $2,600. Thickness is not published, and on an automatic chronograph it is the figure that matters most. Nivada's Autochron is $2,295 on an ETA Valjoux 7750 at 38 mm, 44.3 mm and a stated 15.2 mm with 200 m; Traska's Chronograph is $1,650 at 11.8 mm and 75 m. The Grand Tour has the longest reserve of the three at 62 h and the only PVD case, and it is the only one built to order.
Bravur is for the buyer who wants a Swedish-built Sellita watch at 37 to 39 mm on a strap, is happy to wait 2 weeks for it, and does not need the spec sheet to be complete. The two lug-to-lugs that are published, 44.6 mm and 46.3 mm, are short for the diameters, so a 6.5 inch wrist is comfortably in range. Look elsewhere if you need thickness before you buy, since Serica, Farer and Formex publish it on every model; if 18 mm straps are a nuisance, since two of the three lines take them; or if you want a bracelet as standard, since only the Grand Tour offers one. A buyer who wants the same Sellita SW200 with a full sheet for less has Christopher Ward's C65 Dune at £970 and Halios's Universa II, at $995 on the SW300-1.
Where it sits against the field
At $1,195 the Team Heritage sits with Christopher Ward's C65 Dune at £970, Halios's Universa II, at $995, Formex's Field Automatic at $975 and Serica's 6190 and 7505 at $1,290, and it is the only one of them built to order and the only one without a stated thickness. At $1,350 the BW003 is a dress watch against Farer's Solander Lissom at $1,295 and Furlan Marri's Cornes de Vache at CHF 1,250, both of which publish every dimension. At $2,550 the Grand Tour is priced level with MONTA's Oceanking and above Nivada's Autochron at $2,295, and its 62 h reserve is the longest of the automatic chronographs in the data. The Sandvik steel and the Båstad workshop are what Bravur sells; a buyer paying for them should ask for the thickness by email, since the site will not give it.
Questions people ask
Where are Bravur watches made?
Båstad, Sweden. The production page says each watch is hand-built to order in the Båstad workshop, one at a time, and the BW003's case is machined from Swedish Sandvik steel. The movements are Swiss Sellita calibres: SW200 in the Team Heritage, SW300-1 in the BW003 and SW511b in the Grand Tour chronograph. The company was founded in Stockholm in 2011.
Are Bravur watches Swiss made?
No. The movements are Swiss, all Sellita, but the watches are assembled in Sweden, in Bravur's own workshop in Båstad, so they are not Swiss made. The BW003's case is Swedish steel from Sandvik. A buyer who wants a Swiss-assembled Sellita watch at similar money has Christopher Ward, Formex and Serica.
How long does a Bravur watch take to arrive?
2 weeks, because nothing is built until it is ordered. The BW003 page says built on order in 2 weeks and the Grand Tour page says the same for the chronograph. Bravur sells direct at bravurwatches.com and bravur.com and through Time Workshop and Windup Watch Shop; bravur.se is a parked domain and not the brand's store. The warranty is 2 years.
