Bravur is the brand of two Swedish industrial designers, hand-building each watch to order in a Båstad workshop, one at a time on a Sellita, and shipping it in 2 weeks. The decision it forces is whether to pay for a Swedish build without a thickness figure, since none of the three lines publishes one and the Grand Tour is an automatic chronograph.
Checked 20 September 2026 · list prices on the maker's site that day unless marked street
Bravur was founded in Stockholm in 2011 by Magnus Äppelryd and Johan Sahlin, two industrial designers and former cycling rivals, and now works from Båstad. The production page says each watch is hand-built to order in the Båstad workshop, one at a time, and the BW003's case is cut from Swedish Sandvik steel. Nothing is held in stock; a build takes 2 weeks, and the warranty is 2 years. The movement ladder is Sellita from bottom to top, SW200 no-date in the Team Heritage, SW300-1 in the BW003, SW511b automatic chronograph in the Grand Tour. Lug width is 18 mm on the Team Heritage and the Grand Tour and 20 mm on the BW003, so two of the three take an 18 mm strap, which is worth checking before ordering.
At $1,195 the Team Heritage sits with Christopher Ward's C65 Dune at £970 and Halios's Universa II at $995; at $1,350 the BW003 is a dress watch against Farer's Solander Lissom at $1,295 and Furlan Marri's Cornes de Vache at CHF 1,250; at $2,550 the Grand Tour is above Nivada's Autochron at $2,295. Every one of those publishes its thickness, and what Bravur sells instead is the Sandvik steel and the Båstad workshop.
What the sheets do not settle is thickness, on any model, and lug-to-lug on the BW003; a buyer paying for the workshop should ask for the thickness by email, since the site will not give it. A fourth line, the LGB II, is listed at $2,590 with a black case; the fetched page showed a price and a warranty and nothing else, so it stays out of the table until the brand publishes a sheet. Bravur sells direct through bravurwatches.com and bravur.com and through Time Workshop and Windup Watch Shop; the bravur.se domain is parked, which is worth knowing before you type it.
Founded2011
BasedBåstad, Sweden (workshop); founded in Stockholm by Magnus Äppelryd and Johan Sahlin
Assembled'Each watch is hand-built to order in our Båstad workshop, one at a time' (production page); BW003 case in Swedish Sandvik steel
Read the table by movement, since the case follows it: a 37 mm three-hander on the SW200, a 39 mm dress watch on the SW300-1, a 38.2 mm chronograph on the SW511b. All three are built to the same order and the same 2 week lead time; the difference between $1,195 and $2,550 is the calibre and the complication; the workshop is the same.
Ø37 mm · automatic · 100 m · $1,195 · Cheapest · no-date · 37 mm
Bravur Team Heritage STR
37 × 44.6 mm · ref 40 × 47
MovementSellita SW200 automatic, 26 jewels, 41h, no date
Case37 mm
Lug to lug44.6 mm
Thickness—
Lug width18 mm
Water resistance100 m
CrystalDomed sapphire, inner AR
BezelFixed
LumeSuper-LumiNova BGW9 at 3/6/9/12
Case material316L steel, screw-down crown; black PVD option
Price$1,195
The Bravur to start with at $1,195, a 37 mm three-hander whose 44.6 mm lug-to-lug is short for the diameter. The Sellita SW200 runs without a date, and the REN, PEU and MER variants are the same price. Thickness is not published. Christopher Ward's C65 Dune in 38 mm is £970 at 11.7 mm and 43.6 mm lug-to-lug with 150 m; Serica's 7505 is $1,290 at 35 mm with a COSC certificate. The Bravur gives a Swedish build and an 18 mm lug, and the lug is the thing to check before ordering.
Ø39 mm · automatic · 50 m · $1,350 · Sandvik steel · dress
Bravur BW003 (black dial)
MovementSellita SW300-1 automatic, 25 jewels, 42h
Case39 mm
Lug to lug—
Thickness—
Lug width20 mm
Water resistance50 m
CrystalDomed sapphire, inner AR
BezelFixed
LumeLuminova C1 indices, Super-LumiNova C1 hand tips
Case materialSandvik stainless steel (Swedish)
Price$1,350
The dress watch at $1,350, and the one whose case is cut from Swedish Sandvik steel. The Sellita SW300-1 is a step up Sellita's range from the Team Heritage's SW200, and that step is what the $155 buys. Neither lug-to-lug nor thickness is published, and for a dress watch thickness is the number that decides a cuff. Farer's Solander Lissom is $1,295 at 7.95 mm on a hand-wound La Joux-Perret; Furlan Marri's Cornes de Vache is CHF 1,250 at 10.5 mm. Silver and bottle green dials are also listed. The case is the argument; the missing number is the risk.
The cycling chronograph at $2,550, matte black PVD over 316L at 46.3 mm lug-to-lug on a 38.2 mm case, and the only one of the three offered on a bracelet; the Sellita SW511b gives 62 h. Thickness is not published, and on an automatic chronograph it is the figure that matters most. Nivada's Autochron is $2,295 on an ETA Valjoux 7750 at a stated 15.2 mm with 200 m; Traska's Chronograph is $1,650 at 11.8 mm and 75 m. The Bravur is the PVD case and the Swedish build, and the thickness is the question to ask first.
Bravur is for the buyer who wants a Swedish-built Sellita watch at 37 to 39 mm on a strap, is happy to wait 2 weeks for it, and does not need the spec sheet to be complete. The two lug-to-lugs that are published, 44.6 mm and 46.3 mm, are short for the diameters, so a 6.5 inch wrist is comfortably in range. Look elsewhere if you need thickness before you buy, since Serica, Farer and Formex publish it on every model; if 18 mm straps are a nuisance, since two of the three lines take them; or if you want a bracelet as standard, since only the Grand Tour offers one. A buyer who wants the same Sellita SW200 with a full sheet for less has Christopher Ward's C65 Dune at £970 and Halios's Universa II, at $995 on the SW300-1.
Where it sits against the field
At $1,195 the Team Heritage sits with Christopher Ward's C65 Dune at £970, Halios's Universa II, at $995, Formex's Field Automatic at $975 and Serica's 6190 and 7505 at $1,290, and it is the only one of them built to order and the only one without a stated thickness. At $1,350 the BW003 is a dress watch against Farer's Solander Lissom at $1,295 and Furlan Marri's Cornes de Vache at CHF 1,250, both of which publish every dimension. At $2,550 the Grand Tour is priced level with MONTA's Oceanking and above Nivada's Autochron at $2,295. The Sandvik steel and the Båstad workshop are what Bravur sells; a buyer paying for them should ask for the thickness by email, since the site will not give it.
Questions people ask
Where are Bravur watches made?
Båstad, Sweden. The production page says each watch is hand-built to order in the Båstad workshop, one at a time, and the BW003's case is machined from Swedish Sandvik steel. The movements are Swiss Sellita calibres: SW200 in the Team Heritage, SW300-1 in the BW003 and SW511b in the Grand Tour chronograph. The company was founded in Stockholm in 2011.
Are Bravur watches Swiss made?
No. The movements are Swiss, all Sellita, but the watches are assembled in Sweden, in Bravur's own workshop in Båstad, so they are not Swiss made. The BW003's case is Swedish steel from Sandvik. A buyer who wants a Swiss-assembled Sellita watch at similar money has Christopher Ward, Formex and Serica.
How long does a Bravur watch take to arrive?
2 weeks, because nothing is built until it is ordered. The BW003 page says built on order in 2 weeks and the Grand Tour page says the same for the chronograph. Bravur sells direct at bravurwatches.com and bravur.com and through Time Workshop and Windup Watch Shop; bravur.se is a parked domain and not the brand's store. The warranty is 2 years.
