Sartory-Billard is Armand Billard's bespoke house in France, where the client draws the dial from a configurator and the house finishes and assembles the watch on a La Joux-Perret base, or on its own SBTV01 flying tourbillon, of which it makes 24 a year. The decision it forces is whether to put down a non-refundable deposit and wait 4 to 9 months, since only the Winter 2026 edition can be had from stock.
Checked 19 September 2026 · list prices on the maker's site that day unless marked street
Sartory-Billard is designer Armand Billard's bespoke house, founded in France in 2015. The client co-designs the dial, hands and case from a configurator; the watches are finished and assembled in-house in France, the dials designed and finished in-house, and the base calibres are La Joux-Perret until the SB06, whose SBTV01 flying tourbillon is made with Comblemine. Sales are direct, with some editions through Time+Tide, Collective Horology, Exquisite Timepieces, Ace Jewelers and Watchmakers United. Prices are in euros; the SB05 and SB06 are quoted excluding VAT. The site does not state a warranty term. The SB04-E bespoke starts at EUR 5,000 with 50% down and takes about 4 months; the SB07 averages EUR 9,000 with EUR 5,000 down and about 6 months; the SB05 ultra-thin runs EUR 15,000 to 30,000 and more with EUR 8,000 down and about 9 months, 50 a year; the SB06 starts at EUR 110,000, 24 a year, delivery from 8 months. Numbered editions from stock sit below all that, the SB04-E Winter 2026 at EUR 3,500 on a bracelet, EUR 3,100 on rubber, limited to 26, and a run of sold-out SB10 editions between EUR 3,800 and EUR 5,200. Sartory-Billard will sell you a watch for EUR 3,100 or EUR 110,000, and the same house draws the dial either way.
At the floor the Winter 2026 edition sits with the Ikepod Horopod at €3,190 and above every Baltic and Charlie Paris; at EUR 5,000 the bespoke SB04-E has no direct rival in euros, and the Fears Brunswick 40 at GBP 2,792 puts a G100 in a 40 mm case from stock.
Every case is 39.5 to 41 mm and 44 to 48 mm lug to lug, and every crystal is sapphire, front and back on the SB05, SB06 and SB07; water resistance is 100 m on the SB04-E and SB07, 80 m on the SB10, 50 m on the SB05 and SB06. The SB08, a jumping-hour tourbillon with a remontoir by Mathieu Cleguer, is a 2025 concept with unfinalised specifications rather than a model, and is not in the table. The SB10 shows no price on its page, so it enters the table with a blank.
Founded2015
BasedFrance
AssembledWatches finished and assembled in-house in France; dials designed and finished in-house; SBTV01 movement made with Comblemine
MovementsLa Joux-Perret G101ET automatic, 68h (SB04-E), La Joux-Perret G100 automatic (SB07), La Joux-Perret base with custom jumping-hour module (SB10), La Joux-Perret 7380 (SBM01) hand-wound ultra-thin, 90h (SB05), SBTV01 in-house flying tourbillon by Comblemine, 96h (SB06), SB08 in-development jumping hour/minute flying tourbillon with remontoir by Mathieu Cleguer
SoldDirect bespoke commissions and editions on sartory-billard.com; some editions via retailers (Time+Tide, Collective Horology, Exquisite Timepieces, Ace Jewelers, Watchmakers United)
Read the table by movement, since the case follows it. The La Joux-Perret G101ET, 68 hours, tungsten rotor, runs the SB04-E and its Winter 2026 edition; the G100, 68 hours, with a fluted titanium rotor, runs the SB07; a La Joux-Perret base with a custom jumping-hour module and about 2 days of reserve runs the SB10; the La Joux-Perret 7380, badged SBM01, 2.9 mm and 90 hours, runs the SB05; and the SBTV01, 3 Hz, 96 hours, 209 parts, runs the SB06. Thickness runs from 8.5 mm on the SB05 to 11.5 mm on the SB10. The SB10 shows no price on its page, so it sits at the top of the table with a blank and at the end of this list.
Ø39.5 mm · automatic · 100 m · €3,500 · Cheapest · edition of 26 · from stock
Sartory-Billard SB04-E Winter 2026 (edition)
MovementLa Joux-Perret automatic, 68h
Case39.5 mm
Lug to lug—
Thickness—
Lug width—
Water resistance100 m
CrystalNot stated
BezelFixed
LumeBGW9 Super-LumiNova numerals and hands
Case materialStainless steel, polished and brushed
Price€3,500 on the maker's site (no US price shown)
The way into the house from stock, EUR 3,500 on the steel bracelet and EUR 3,100 on rubber, limited to 26 as reference SB04E1WIN26. Lug to lug and thickness are not published for the edition, though the bespoke SB04-E on the same 39.5 mm case states 46 mm and 10.3 mm. Other editions on the brand's feed ran EUR 3,500 to 5,000. Against the bespoke SB04-E at EUR 5,000 the saving is EUR 1,500 and the loss is the choice of dial. The Ikepod Horopod at €3,190 is the nearest euro-priced rival, 44 mm on a NOS ETA 2824.
Price€5,000 on the maker's site (no US price shown)
The bespoke SB04-E from EUR 5,000, 50% deposit, about 4 months, and the model the house's configurator was built for, dial in titanium, guilloché or stone, open or closed back. At 39.5 mm and 46 mm lug to lug on a La Joux-Perret G101ET with 68 hours it is the conventional size of the range. Against the Winter 2026 edition the EUR 1,500 buys the dial you drew. Against the SB07 at an average EUR 9,000 you keep EUR 4,000 and give up titanium and the integrated bracelet; the SB04-E is the one to commission first.
Price€9,000 on the maker's site (no US price shown)
The sports model, about EUR 9,000 on average as bespoke, EUR 5,000 deposit, about 6 months, in titanium on an integrated metal bracelet with a Delugs rubber strap in the box. At 48 mm lug to lug it is the longest Sartory-Billard by 1 mm over the SB06, on a La Joux-Perret G100 under a fluted titanium rotor. Against the SB04-E the EUR 4,000 is titanium, the bracelet and 2 more months; the Zelos Spearfish Dual Time Ti at $2,199 is the titanium sports rival, on a Sellita with a module. The length is the thing to measure.
Case material316L steel, grade 5 titanium, or tantalum (POA)
Price€15,000 on the maker's site (no US price shown)
The thin one, EUR 15,000 to 30,000 and more excluding VAT, EUR 8,000 deposit, about 9 months, 50 a year. The La Joux-Perret 7380, badged SBM01, is 2.9 mm thick and hand-wound with 90 hours, and the case is 8.5 mm, 1.8 mm under the SB04-E, in steel, titanium or tantalum. The Sunflower at EUR 12,700 and the Uchū at EUR 15,800 were sold out. Against the SB04-E it is 1 mm smaller, hand-wound and 3 times the starting price. The Formex Aria at $7,900 is 6.9 mm on a micro-rotor with COSC, in titanium, from stock.
Case materialSteel, titanium, gold, platinum or tantalum
Price€110,000 on the maker's site (no US price shown)
The reason to know the name. The SBTV01 flying tourbillon, in-house with Comblemine, from EUR 110,000 excluding VAT, 24 a year, delivery from 8 months, in a 41 mm case 9.5 mm thick, with tremblage, guilloché, stone, enamel or maki-e dials. No rival named here has a movement of its own at this level; the MING 20.01 Series 2 at CHF 43,500 carries an Agenhor chronograph and the Fears Garrick at GBP 17,500 a Garrick UT-G04, both supplier calibres made to order. The trade is a wait from 8 months and a price quoted before VAT.
Ø39.5 mm · automatic · 80 m · Jumping hour · bespoke · no price shown
Sartory-Billard SB10 Jumping Hour (bespoke)
39.5 × 44 mm · ref 40 × 47
MovementLa Joux-Perret base with custom jumping-hour mechanism, ~2 days
Case39.5 mm
Lug to lug44 mm
Thickness11.5 mm
Lug width20 mm
Water resistance80 m
CrystalSapphire discs for hour and minute display
BezelFixed, polished and brushed
LumeNot stated
Case materialStainless steel
Price—
The bespoke jumping hour, with no price on its page, so it enters the table with a blank; the brand's sold-out editions ran EUR 3,800 to EUR 5,200. At 44 mm lug to lug it is the shortest case in the range and at 11.5 mm the thickest, with sapphire discs for the hour and minute displays on a La Joux-Perret base with a custom jumping-hour mechanism. Against the SB04-E at 46 mm the SB10 gives up 2 mm of length and 20 m of depth for a complication no rival named here offers.
Sartory-Billard is for the buyer who wants to draw the dial, will put down a non-refundable EUR 2,500 to EUR 8,000 and wait 4 to 9 months for it, and for the one who wants a French flying tourbillon from a house that makes 24 a year. At 44 to 47 mm lug to lug the SB04-E, SB05, SB06 and SB10 fit the 6.5 to 7.25 inch wrist; the 48 mm integrated SB07 wants a little more. Look elsewhere if you want a warranty term in writing, since the site states none; if you want the watch from stock, where the Winter 2026 edition at EUR 3,500 is the only current one; or if the budget is under EUR 3,100, where Baltic's Prismic at €990 puts a Peseux 7001 in a 36 mm dress case and Charlie Paris puts a Soprod moonphase in 39.5 mm at €1,795.
Where it sits against the field
At the floor, the SB04-E Winter 2026 at EUR 3,500 sits with the Ikepod Horopod at €3,190, 44 mm in Swiss-made titanium on a NOS ETA 2824, and above every Baltic and Charlie Paris; the Sartory-Billard gives a La Joux-Perret with 68 hours and an edition of 26 for the money. At EUR 5,000 the bespoke SB04-E has no direct rival in euros, and in other currencies the anOrdain Model 1 at GBP 1,790 sells a build slot with an enamel dial for less and the Fears Brunswick 40 at GBP 2,792 puts a G100 in a 40 mm case from stock. The SB05 at EUR 15,000 is priced against the Fears Garrick at GBP 17,500, a 42 mm hand-wound on a Garrick UT-G04 made 2 a year, and above the Formex Aria at $7,900, which is thinner at 6.9 mm. The SB06 from EUR 110,000 has one neighbour, the MING 20.01 Series 2 at CHF 43,500 on an Agenhor chronograph, and no rival with a tourbillon. What Sartory-Billard does not publish, and Fears, Formex and MING do, is a warranty.
Questions people ask
Where are Sartory-Billard watches made?
France. The brand's about page says the watches are finished and assembled in-house, with the dials designed and finished in-house; the base calibres come from La Joux-Perret, and the SB06's SBTV01 flying tourbillon is made with Comblemine. Designer Armand Billard founded the house in 2015. Editions are also sold through Time+Tide, Collective Horology, Exquisite Timepieces, Ace Jewelers and Watchmakers United.
How much is a Sartory-Billard?
From EUR 3,100 for the SB04-E Winter 2026 edition on rubber (EUR 3,500 on the bracelet, limited to 26) to EUR 110,000 excluding VAT for the SB06 flying tourbillon. Bespoke models start at EUR 5,000 for the SB04-E, about EUR 9,000 for the SB07 and EUR 15,000 for the SB05, each with a non-refundable deposit of 50%, EUR 5,000 or EUR 8,000. The SB10 shows no price.
Does Sartory-Billard make its own movements?
One. The SBTV01 in the SB06 is an in-house flying tourbillon made with Comblemine, 3 Hz, 96 hours, 209 parts, 19 jewels, built 24 times a year. Every other model runs a La Joux-Perret: the G101ET in the SB04-E, the G100 in the SB07, the 7380 badged SBM01 in the SB05, and a La Joux-Perret base with a custom jumping-hour module in the SB10.
