Rolex Pepsi GMT-Master: reference comparison

ReferenceEraBezelCaseMovement
65421955–1959Bakelite, later aluminium38 mm steelCal. 1036, 1065, and 1066
16751959–1980Aluminium40 mm steelCal. 1565, then 1575
167501980–1988Aluminium40 mm steelCal. 3075
167001988–1999Aluminium40 mm steelCal. 3175
167101989–2007Aluminium40 mm steelCal. 3185, then 3186
116719BLRO2014–2018Cerachrom ceramic40 mm white goldCal. 3186
126710BLRO2018–2026Cerachrom ceramic40 mm steelCal. 3285
126719BLRO2018–2026Cerachrom ceramic40 mm white goldCal. 3285

GMT-Master Ref. 6542

A 38-mm steel case with the original Bakelite bezel insert. Bakelite proved brittle and cracked in use, so Rolex moved to aluminium before the reference ended in 1959. Examples with an intact Bakelite insert trade through vintage dealers and auction houses.

GMT-Master Ref. 1675

A 40-mm steel case with crown guards and an aluminium bezel insert, made from 1959 to 1980, the longest run of any GMT-Master reference. It also has the widest spread among the vintage references in Bob's Watches' sales, from $11,332 to $23,935, because dials and bezels vary so much within the one number.

GMT-Master Ref. 16750

A 40-mm steel case and aluminium bezel, with the Cal. 3075 adding a quick-set date and water resistance rising to 100 metres.

GMT-Master Ref. 16700

The last reference sold under the GMT-Master name, with a sapphire crystal. It overlapped with the 16710 for a decade and is the cheapest Pepsi in Bob's Watches' sales, at a median of $14,532.

GMT-Master II Ref. 16710

Sold under the GMT-Master II name, with an independently set hour hand, and the final aluminium Pepsi. The Cal. 3185 gave way to the Cal. 3186 in the reference's last year.

GMT-Master II Ref. 116719BLRO

The first Cerachrom Pepsi, in white gold only, on the Cal. 3186.

GMT-Master II Ref. 126710BLRO

The first steel Cerachrom Pepsi, launched in 2018 on a Jubilee bracelet, with an Oyster option added in 2021. It has a 40-mm Oystersteel case, the Cal. 3285 with a 70-hour power reserve, and 100 metres of water resistance. Final US retail was $11,800 on the Oyster and $12,000 on the Jubilee. No successor has been announced.

GMT-Master II Ref. 126719BLRO

The white gold version of the same generation, with blue lacquer or meteorite dial options. It left the catalog on the same day as the steel watch.

Current alternative: GMT-Master II Ref. 126710BLNR ("Batman")

The closest watch Rolex still sells is the 126710BLNR. The Oyster-bracelet version (model m126710blnr-0003) lists at $11,800 USD, and the Jubilee-bracelet version (model m126710blnr-0002) lists at $12,000 USD. It shares the 40-mm case and Cal. 3285 with the discontinued 126710BLRO, and the bezel is blue and black. See our Rolex guide for the full current GMT-Master II lineup.

For GMT watches without the Rolex wait or price, see our GMT watches under $1,000 roundup.

Secondhand prices

Bob's Watches publishes the median and the 10th-to-90th-percentile range of its own sales for the twelve months ending July 31, 2026. WatchCharts publishes a separate market estimate for some references.

ReferenceBob's Watches medianBob's Watches rangeWatchCharts estimate
1675$17,280$11,332–$23,935$16,921
16750$15,570$13,970–$18,070$14,055
16700$14,532$13,412–$14,995—
16710$15,295$14,562–$16,815—
116719BLRO$32,495$30,745–$38,495—
126710BLRO$24,595$20,995–$26,595$22,053
126719BLRO$46,855$39,995–$61,945—

The steel 126710BLRO now sells at about twice its final retail price, and Bob's Watches reports its median rose about 19 percent between autumn 2025 and summer 2026. Among steel references, the older aluminium watches cost well under the ceramic one, so a 16700 or 16710 is the cheapest route to the bezel.

FAQ

Which Rolex GMT-Master models have the Pepsi bezel? Eight references: the 6542, 1675, 16750, 16700, 16710, 116719BLRO, 126710BLRO, and 126719BLRO.

Is the Pepsi GMT-Master still in production? No. Rolex removed the GMT-Master II Pepsi from its catalog on April 14, 2026, at Watches and Wonders in Geneva, both the steel 126710BLRO and the white gold 126719BLRO.

What was the last retail price of the Pepsi GMT-Master? Rolex's final US list price for the steel 126710BLRO was $11,800 on an Oyster bracelet and $12,000 on Jubilee.

What is the difference between the vintage and modern Pepsi references? The 6542 through the 16710 use Bakelite or aluminium bezel inserts. The three later references use a Cerachrom ceramic insert, and the two current-generation watches have the Cal. 3285 with a 70-hour power reserve.

What is the cheapest Pepsi GMT-Master? In Bob's Watches' sales, the 16700 has the lowest median at $14,532, followed by the 16710 at $15,295.